Social channels that build trust and keep you top of mind.
Social media marketing keeps your business visible to the people who already know you and introduces it to the people who do not. We plan, produce and manage content that reflects the business as it really is.
- Social media strategy and channel selection
- Monthly content calendars approved in advance
- Short video production for Reels, TikTok and Shorts
- Photography and graphic design for feed and Stories
- Copywriting in your voice, with captions and hashtags
- Scheduling and publishing across platforms
- Community management for comments, messages and reviews
- LinkedIn content for founders and B2B firms
- Monthly reporting on reach, engagement and enquiries
Social Media Marketing
Social media is where customers check whether a business is active, real and worth dealing with. An abandoned page does damage; a page with regular, relevant content builds trust before the first call. The challenge for most businesses is consistency rather than ideas.
We manage organic social media across Facebook, Instagram, LinkedIn, TikTok and YouTube, depending on where your customers are. That covers content strategy, monthly content calendars, photography and video, copywriting, scheduling, community management and reporting.
This service suits businesses that want a consistent presence without pulling an owner or staff member away from their real job every day, and businesses that need social content coordinated with paid campaigns and brand work.
Scoped to your business, not a template.
Every engagement starts with your customers, your sales process and your systems. The scope below is what we draw from. The proposal defines what you need.
Get a Marketing AssessmentStrategy and channel selection
We identify where your customers actually spend time and what they expect from a business like yours there, then plan content pillars to match.
Content calendar
A monthly plan of posts, formats and themes, sent for approval before anything is produced.
Production
On-site content days for photo and video, plus design and editing for a consistent look across channels.
Copy and captions
Captions written in your tone of voice, with clear calls to action and accurate hashtags.
Publishing
Scheduling across platforms at the times your audience is active, with native formatting for each.
Community management
Comments, direct messages and reviews answered within agreed hours, with escalation rules for complaints.
Coordination with paid
Top-performing organic content is flagged for promotion, so paid and organic work from one calendar.
Reporting
Monthly report on follower growth, reach, engagement, website clicks and enquiries that came through social.
Relevant at every stage of growth.
- Starting out
Look active and credible
Profiles set up properly and a modest, consistent posting schedule so prospects who check you out find a real business.
- Growing
Content that supports sales
Regular production days, customer stories, service explainers and offers coordinated with your campaigns.
- Established
A content engine with a point of view
Founder-led LinkedIn content, video series, employer branding and community management as a standing function.
- Enterprise
Governance, tone and multi-channel management
Approval workflows, brand and compliance guidelines, multiple pages or regions, and crisis protocols agreed in advance.
A clear path from first conversation to results.
Timelines depend on scope and are confirmed in your proposal. Nothing is promised that the plan cannot support.
- 01
Audit and strategy
Review current channels, competitors and audience, then agree channels, content pillars and posting cadence.
- 02
Set up
Profiles, bios, highlights, link pages and brand templates brought up to standard.
- 03
Produce
Monthly content days and design work build a library of posts for the calendar.
- 04
Publish and engage
Posts scheduled, community managed, and performance watched week by week.
- 05
Review
Monthly reporting on what performed and why, feeding into next month's calendar.
How this differs by sector
A café needs daily visual content and quick responses to messages. A commercial law firm needs considered LinkedIn content from partners and nothing that could be read as advice. A childcare centre needs strict rules on photographing children and parent consent. A manufacturer needs behind-the-scenes content and case studies for a trade audience. Channel, tone, frequency and approval process differ, and we set them per client.
Related solutions
Answers before you enquire.
Which platforms should we be on?
Fewer than you think. One or two channels done well beat five done badly. We choose based on where your customers are and what content you can realistically produce.
How often do we need to post?
Consistently, at a cadence you can sustain. For most businesses that is a few times a week, with Stories or short video more often where it suits. Frequency is agreed in the strategy.
Do you need to visit us for content?
Usually yes, for photo and video. Regular content days on site produce far better material than stock images. Between visits we work from what you send us.
Will social media bring us leads?
Sometimes directly, more often indirectly. Social builds the trust that makes someone click your ad or call after a search. We track clicks and enquiries from social, and we are honest about its role.
What does social media management cost?
It depends on the number of channels, the posting frequency and how much photo and video production is involved. We set the monthly scope out in a tailored proposal.
Tell us what you need.
A short conversation to understand your business, your customers and what this work has to achieve. You receive a tailored proposal, never a price list.
- No obligation and no pressure
- Honest advice on scope and platform
- Your details are never shared or added to marketing lists without consent
Let’s Build What’s Next for Your Business.
Whatever your industry, tell us what you’re working towards. We’ll help you explore the technology, marketing and business solutions to move forward.
No obligation. We respond personally, and we never add you to marketing lists without your separate consent.