Capture the people already searching for what you sell.
Google Ads puts your business in front of people at the moment they search for what you offer. We build and manage accounts that turn that intent into tracked enquiries at a cost per lead the business can sustain.
- Account audits with a prioritised list of what is wasting budget
- Search campaigns structured by intent and service line
- Shopping and Performance Max campaigns for e-commerce
- Display and YouTube campaigns for remarketing and reach
- Conversion tracking for calls, forms, bookings and purchases
- Keyword research, match type strategy and negative keyword lists
- Ad copy, extensions and asset testing
- Landing pages built for Quality Score and conversion
- Monthly reporting on cost per lead and lead quality
Google Ads Management
Search advertising works because the person has already told Google what they want. The job is to match that intent precisely: the right keyword, the right ad, the right landing page, at a cost per lead that makes sense. Most underperforming accounts fail on one of those links, usually tracking or the landing page.
We manage search, Shopping, display, YouTube and Performance Max campaigns for Australian businesses. We spend as much time on conversion tracking, negative keywords and landing pages as we do on bids, because that is where the waste hides.
This service suits businesses that want a measurable cost per lead and are prepared to act on what the data says, including pausing campaigns that do not pay.
Scoped to your business, not a template.
Every engagement starts with your customers, your sales process and your systems. The scope below is what we draw from. The proposal defines what you need.
Get a Marketing AssessmentAccount structure
Campaigns and ad groups organised by intent and service line so budget, bids and messaging can be controlled where it matters.
Keyword and intent research
We separate buying intent from research intent, and choose match types and negatives to keep traffic relevant.
Conversion tracking
Calls, form submissions, bookings and purchases are tracked through Google Ads and GA4, with offline conversion import where sales close later.
Ad copy and assets
Headlines, descriptions, sitelinks, callouts and images written to match the query and tested against each other.
Landing page alignment
Ad, keyword and page say the same thing, which improves Quality Score, lowers cost per click and lifts conversion rate.
Bidding and budget management
Bid strategies chosen for the data available, with budgets moved toward the campaigns producing qualified leads.
Search term review
Regular review of what people actually typed, adding negatives and new keywords from real queries.
Reporting
Monthly reporting in plain language: spend, leads, cost per lead, lead quality feedback from your team, and what we changed.
Relevant at every stage of growth.
- Starting out
A first campaign with tight controls
A small, well-tracked search campaign on your highest-intent terms so you learn the real cost of a lead before scaling.
- Growing
Expand coverage without losing control
Additional service lines, locations and remarketing, with structure that keeps reporting clear as spend grows.
- Established
Optimise for lead quality and margin
Offline conversion data, value-based bidding and campaign splits that reflect which jobs are actually profitable.
- Enterprise
Accounts built for scale and governance
Multi-location or multi-brand account structures, shared negative lists, naming conventions, access controls and reporting by region or business unit.
A clear path from first conversation to results.
Timelines depend on scope and are confirmed in your proposal. Nothing is promised that the plan cannot support.
- 01
Audit
If you have an account, we review structure, search terms, tracking and landing pages and show you where budget is leaking.
- 02
Tracking first
Conversion tracking is built and tested before spend begins, so every later decision rests on real numbers.
- 03
Build
Campaign structure, keywords, negatives, ad copy and landing pages, reviewed with you before launch.
- 04
Optimise
Weekly search term reviews, bid and budget adjustments, ad testing and page changes based on performance.
- 05
Report and plan
Monthly review of results against targets, with a short list of next tests and any budget recommendations.
How this differs by sector
A plumber needs call tracking, tight geographic targeting and ads that load fast on a phone early in the morning. A law firm needs careful keyword selection around practice areas and compliance with advertising rules. An online retailer needs Shopping feeds, product data quality and return on ad spend by category. A B2B software company needs longer consideration windows and offline conversion import from the CRM. The platform is the same, but the campaign design changes with the business.
Answers before you enquire.
How much should we spend on Google Ads?
Enough to generate useful data on your core terms, and no more than the business can convert and service. We recommend a starting budget after keyword research shows what clicks cost in your market.
Why is our current account not producing leads?
The usual causes are broad match without negatives, no conversion tracking, landing pages that do not match the ad, or budget spread too thin across too many campaigns. An audit shows which applies to you.
Do you use Performance Max?
Where it fits. It works well for e-commerce with good product data and for accounts with strong conversion volume. For lead generation with thin data it can chase low-quality conversions, so we use it carefully and with exclusions.
Can we see what you are doing in the account?
Yes. The account is yours, you have full access, and the monthly report lists every significant change.
What are your management fees?
Fees depend on the number of campaigns, the media budget and the amount of landing page and creative work involved. We set this out in a tailored proposal after the audit.
Tell us what you need.
A short conversation to understand your business, your customers and what this work has to achieve. You receive a tailored proposal, never a price list.
- No obligation and no pressure
- Honest advice on scope and platform
- Your details are never shared or added to marketing lists without consent
Let’s Build What’s Next for Your Business.
Whatever your industry, tell us what you’re working towards. We’ll help you explore the technology, marketing and business solutions to move forward.
No obligation. We respond personally, and we never add you to marketing lists without your separate consent.