Keep enrolment enquiries answered and your waitlist moving.
Websites, enquiry and waitlist automation, local marketing and IT support for Australian childcare centres, early learning services and outside-school-hours care providers.
Across the sector, at every scale.
Families choosing a childcare centre do most of their research at night, after the children are asleep. They want to see the rooms, understand the program, know whether there is a place for their child's age group and book a tour without ringing during the morning drop-off. Centres that make this easy fill their rooms; centres that rely on a phone and a paper waitlist spend a lot of effort on families who have already chosen somewhere else.
We have worked alongside centre directors who manage enrolments, rostering, parent communication and compliance paperwork at the same time as being on the floor. Our job is to take the enquiry handling, the waitlist, the tour booking and the technology off their plate, and to present the centre online the way it looks when a family walks through the door.
- Childcare centres
- Early learning centres
- Kindergarten providers
- Outside-school-hours care
- Childcare groups
- Family day care operators
What gets in the way of growth.
Written from how operators in this sector describe their week, not from a generic marketing checklist.
- 01
Enrolment enquiries arrive at all hours and sit in the inbox
Parents send enquiries late at night and over the weekend, and by the time the office gets to them on Monday they have already booked a tour at the centre down the road.
- 02
The waitlist is a spreadsheet only one person understands
Ages, start dates, days requested and sibling priority live in a file on the director's computer, and when a place opens it takes a day of phone calls to fill it.
- 03
Families cannot see the centre before they visit
The website has a few old photos and a paragraph about philosophy, when families want to see the rooms, the outdoor space, the daily rhythm and the educators.
- 04
Tours are booked by phone during drop-off
The busiest time of the morning is when the phone rings, so tours are mis-recorded, missed or never booked at all.
- 05
Our software, tablets and internet are nobody's job
Sign-in kiosks, educator tablets, the management platform and the Wi-Fi all fail from time to time, and the director ends up on hold to a vendor instead of with the children.
Drawn from all seven divisions.
Scoped to your organisation. We recommend what fits, not everything on this page.
- Website DevelopmentA centre website built for families researching at nightRoom-by-room pages, fee and session information, educator profiles, a virtual walk-through and a tour booking form that works on a phone at eleven at night.Website Development
- AI & AutomationEnquiry, tour and waitlist automationEvery enquiry acknowledged immediately, tours booked and confirmed automatically, waitlist entries tracked by age and start date, and vacancies offered in order without a day of calls.Business Automation
- Digital MarketingLocal search presence for your suburb and surrounding areasGoogle Business Profile management, location pages and reviews handled so that families searching for care near home or work find your centre with accurate information.SEO
- Digital MarketingSearch campaigns timed to when rooms have placesCampaigns targeted by suburb and age group that can be switched on when a room has vacancies and paused when it is full, so spend follows real capacity.Google Ads
- IT SupportIT support for kiosks, tablets, Wi-Fi and centre softwareA single point of contact for sign-in kiosks, educator devices, internet and your management platform, with vendor liaison so the director is not the help desk.IT Support
- BrandingIdentity and materials that match the centre families seeLogo, signage, enrolment packs and digital templates that present the service consistently, from the street sign to the parent app.Branding
A note on compliance. Childcare in Australia is regulated at national and state level, and the service remains responsible for its own approvals, ratios, policies and reporting. We do not make claims about regulatory approvals or compliance on your behalf, and marketing copy we produce describes the service factually. Where we handle family or child information in enquiry and waitlist systems, we design those systems with privacy in mind and document how data is stored and who can access it.
Measured against what matters in your business.
For childcare services the measures are enquiry response time, enquiry-to-tour and tour-to-enrolment conversion, occupancy by room and day, time to fill a vacancy from the waitlist, and the hours the director spends on administration each week. We agree which of these matter for your centre or group, report on them each month, and treat occupancy as the number that decides whether the plan is working.
We work across every sector.
Let’s Build What’s Next for Your Business.
Whatever your industry, tell us what you’re working towards. We’ll help you explore the technology, marketing and business solutions to move forward.
No obligation. We respond personally, and we never add you to marketing lists without your separate consent.